About Us

At The Growth Agenda, we don’t just advise—we build alongside you.

With over 40 years of combined experience in leadership, business development, marketing, operations, and digital strategy, we help entrepreneurs and business owners like you transform chaos into clarity, confusion into confidence, and stagnation into sustainable growth.

Whether you’re just getting started or scaling past seven figures, we’re here to sharpen your systems, elevate your team, and unlock your potential.

John Ziegler, MBA

Managing Partner | Executive Strategist | Author

John brings over two decades of executive leadership, entrepreneurial success, and real-world operational experience across multiple industries. Known as a master strategist, he’s helped businesses grow by more than 200% through clear, actionable strategy and precise execution.

In addition to his corporate and consulting background, John is also a former owner of two successful CrossFit affiliates, giving him firsthand insight into the operational, financial, and community-building demands of running a fitness business.

From startups to C-suite leaders to gym owners on the floor every day, John helps business owners turn vision into sustainable systems—unlocking growth while restoring balance and clarity. His coaching blends mindset, communication, and systems design, helping you remove roadblocks and operate with calm urgency.

Areas of Expertise:

• Executive leadership across fitness, construction, and consulting• Deep experience scaling a wide range of organizations and member-focused businesses• Specialist in operations, team communication, and strategic planning• Author of Strength In Strategy, Run It Like a Pro, From Zero to Omnipresent, and the Founder’s Toolkit

“My greatest satisfaction comes from helping entrepreneurs reclaim their confidence, clarify their goals, and build businesses that don’t just survive—but thrive.”

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Tom Sroka

Master Coach | Author | Program Architect

With nearly two decades in the strength and fitness industry, Tom has learned from—and coached alongside—some
of the biggest names in the game. He’s honed his craft at legendary organizations like Cal Strength and MuscleDriver USA, gaining firsthand experience in world-class coaching environments.

As a USA Weightlifting veteran, Tom has worked at the national level and beyond, giving him a unique perspective not only on athlete development, but also on the inner workings of elite performance systems and the business of coaching.

He’s built multiple successful fitness businesses, worked with top-tier athletes, and developed systems that elevate both results and retention. Today, Tom brings that mastery to Strength Agenda Coaching—helping gym owners, coaches, and fitness professionals scale their services, sharpen their systems, and develop world-class athletes.

Key Highlights:

National-level strength and conditioning coach
Veteran of Cal Strength, MuscleDriver, and USAW
Expert in programming, athletic development, and fitness business growth
Mentor to aspiring coaches and competitive athletes

“Whether you're coaching beginners or preparing pros, you deserve systems that serve your athletes and scale your impact.”

business coach leading a gym owner summit

Our Mission

"To give small business owners, entrepreneurs, and coaches the tools, systems, and support they need to grow strategically—without burning out or going it alone."

What Makes Us Different?

We’re not a cookie-cutter business coaching brand. We don’t just throw frameworks at your problems.

We get in the trenches with you—designing custom solutions, guiding you through execution, and helping you lead with confidence.

Business Strategy & Execution
Leadership Development & Team Communication
Marketing & Digital Presence
Operational Systems & SOPs
Coaching Development & Athlete Prep

From concept to scale, we’re the team that helps you run it like a pro.

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Experience That Drives Execution.